Longxiu Tian, UNC Kenan-Flagler assistant professor of marketing, shares his expertise in resilient business strategies and his perspective on firms' attempts to build trust and profitability with innovative consumer data management strategies.
With a growing emphasis on prioritizing user privacy and data protection, says UNC Kenan-Flagler’s Longxiu Tian, information collected directly from customers becomes the key to solving the puzzle of personalization and accurate targeting for marketers.
There is no doubt that the COVID-19 crisis has devastated the U.S. economy. But the particulars of this devastation are difficult to gauge, because unique aspects of the of the pandemic distort the data commonly used to assess such situations. In this Kenan Insight, we take a deep dive into the data to learn what it actually tells us about the economic impact of COVID-19, and suggest possibilities for a restart and recovery of the U.S. economy.
...empirical research by lowering the costs to researchers of data collection and aggregation. We also outline the data that we have currently available and demonstrate the value of a resource...
Executive Director of the Office of Science, Technology & Innovation, North Carolina Department of Commerce
For small businesses, AI promises to handle financial and operational tasks, freeing up workers for other duties and creating new efficiencies. We offer seven focal points for small businesses planning for AI integration.
This paper examines private equity (both buyout and venture funds) performance around the globe using four data sets from leading commercial sources. For North American funds, our results echo recent research findings: buyout funds have outperformed public equities over long periods of time; in contrast, venture funds saw performance fall after spectacular results for vintages in the 1990s. For funds outside North America, buyout funds show performance similar to those in North America while venture fund performance is weaker than in North America. Venture samples outside North America are, however, relatively small and strong conclusions await further research. The similarity of performance estimates across the data sets strengthens confidence in conclusions about the results of private equity investing.
The Kenan Scholars research workshop series continued on Friday, Feb. 28, with a discussion on data literacy led by Nancy Lovas, Entrepreneurship & Business Librarian at UNC-Chapel Hill’s Davis Library.
T. Austin Finch, Sr. Professor of Business Administration, Duke University Fuqua School of Business, and 2024 Kenan Institute Distinguished Fellow
Plants become more efficient, decision-making is centralized, but access to real-time data may “Uberize” workforce according to new research from UNC Tax Center Research Scholar Eva Labro and her colleagues.
Research from UNC Kenan-Flagler Finance Professor Eric Ghysels attaches explicit costs to a model’s classification errors, in this case concerning pretrial detention decisions, avoiding the one-size-fits-all symmetrical cost function of traditional machine learning.
A February cyberattack targeting Change Healthcare resulted in the most extensive healthcare data breach to date, raising questions about industrywide risk management and regulation.
Chief Economist Gerald Cohen outlines mid-year updates to our 2023 economic forecasts, discussing which EMAs have changed since our January projections.
Ignoring consideration sets in modeling customer purchase decisions may lead to biased estimation of customer preferences, yet consideration sets are difficult to infer in brick-and-mortar contexts. We show that the challenge of estimating consideration set models in brick-and-mortar contexts can partially be overcome with an emerging source of data: “heatmap data” collected using in-store sensors.
The availability of high quality and “clean” data documenting historical individual stock performance has had a profound impact on financial economics and the financial‐services industry.
When the federal government, state governments, industry, foundations and nonprofit organizations support scientific research, they do so with the goal of uncovering innovations and advancing science. But what about private donors?